Trade Press Release

MidwichHome to distribute Evolve Audio products
Evolve Audio, a new brand in the consumer electronics market, has appointed MidwichHome as its UK & Northern Ireland distribution partner to the independent retailer channel.
Evolve Audio was established in 2013 and is owned by Taiwanese manufacturer Janky Inc. The company is now launching its first product in the UK – the SB-2501 soundbar – after two years in development and has a product roadmap of CE goods launching throughout the rest of the year and well into 2017.
Philip Bass, Sales and Marketing Director at Evolve Audio, said: “We are very excited to be launching our first product, as the work behind the scenes has been immense. It was vital that we worked with a focused and experienced team from launch, and I am delighted to be partnered with MidwichHome as we look to develop a high-quality distribution network across the UK.”
The SB-2501 soundbar incorporates Evolve Audio’s own ‘Definitive Surround Sound’ DSP, a wireless subwoofer, aptX Bluetooth streaming and a pair of integrated lossless wireless headphones in a one-box package. The unit has a slim design and is finished in brushed aluminium.
Neil Drain, Divisional Manager Retail at MidwichHome, said: “As soon as we saw the SB-2501, we knew that it was a product that would be very competitive in the UK market and we see our customers getting behind it in a big way. We look forward to working with Philip and the team as the brand expands its product range and firmly expect it to be a huge success in both the UK and Northern Ireland.”
“Since seeing Evolve Audio’s prototype products, we have been excited about the brand and the direction it is taking,” added Andy Bott, Category Manager, Consumer AV at MidwichHome.
“We were particularly impressed with the quality of the finish and the easy setup, which we know our customers are going to like. We are convinced Evolve Audio will be a force for the future and it will be a key focus brand for us over the coming months.”
Pictured (left to right): Andy Bott, Neil Drain, Philip Bass
Tags: andy bott, evolve audio, janky inc, midwichhome, neil drain, philip bass, sb-2501 soundbar